Sonata Launch

This spot launched an updated Sonata and showed the sweeter side of gridlock while paying off Hyundai’s philosophy that “Happy Drivers Make Better Drivers.” The spot was chosen as an Editor’s Pick by AdAge’s Creativity.

Agency: Innocean Worldwide Director: Aaron Stoller

Tucson Launch

Over the years, the SUV has become the automotive equivalent of mom jeans. Functional, risk-averse. And worst of all, boring. A perception we’d have to break with our younger audience. But with the launch of the redesigned 2016 Tucson, we had an opportunity. Because it had a striking new design that was hard to ignore. So we positioned it as an invitation for the masses break from the routine. And to get out there and live.

Agency: Innocean Worldwide Director: Brian Beletic

Tucson Branded Content

Along with TV, we worked with Buzzfeed to create branded content. Videos took playful perspectives on our "culture of busy," and the effects smartphones and the internet are having on relationships. Our campaign got some nice PR with an article from AdAge.