DriveGuard

Is there anything worse than getting a flat? Well, that depends on who you ask and what you’re comparing it to. And that simple question was the basis for this social and digital led campaign for Bridgestone’s DriveGuard(run-flat) tires.

Through banners and social media posts, we engaged drivers and let them vote on what they thought was worse. A) Getting stuck with a flat. B) Some equally difficult, awkward, but always amusing scenario. After their vote was cast, viewers were served up a video of someone who had to make that very same decision out on the road.

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2018 Winter Olympics

The following TV spot was created for Bridgestone’s sponsorship of the 2018 Winter Olympics. It featured figure skater Ashley Wagner and ran during the games.

Director: Traktor